PROGRESS YOU CAN FEEL GOOD ABOUT
Becoming 100% vegan is not just a label, it is a commitment. Every formula across the BEAUTYPRO range has been carefully reviewed and updated where needed, ensuring that performance always comes first.
This is not about changing what works. It is about improving how we do it.
BEYOND THE FORMULA
SAME RESULTS YOU TRUST
We are performance-led skincare. Every decision we make is based on results, not trends. If an option does not meet our standards, we do not use it. Our move to 100% vegan reflects that same commitment.
CERTIFIED NOT CLAIMED
If we are going to make a commitment, we do it properly. Every BEAUTYPRO product is independently certified by the Vegan Society, meeting globally recognised standards you can trust.
CRUELTY FREE, ALWAYS
Being vegan is not just about removing ingredients. It is about how products are developed, sourced and produced. Our considered K-Beauty approach is met at every stage, because not everything plant based is automatically 'better'.
the vegan society × beautypro
WHY CERTIFICATION MATTERS
A conversation with David Herdman, Co-Founder & Product Development Director, on why moving BEAUTYPRO to 100% vegan was about credibility, standards and doing things properly.
What made the Vegan Trademark the right choice for BEAUTYPRO?
Moving BEAUTYPRO to 100% vegan was about doing things properly, not just saying the right things. If we were going to make that commitment, I wanted it to be credible, recognised and trusted globally.
The Vegan Trademark has always been the gold standard, so it felt like the right partner to validate the work we’d done behind the scenes.
How important is third party certification compared to self declared vegan claims?
It is hugely important. Anyone can say a product is vegan, but third party certification removes that subjectivity.
It shows we have been independently checked, which builds trust far faster than a self declared claim ever could.
Does the Vegan Trademark help consumers make quicker purchasing decisions?
Yes, definitely. Skincare can be overwhelming, and most people do not want to analyse ingredient lists in store.
The Vegan Trademark gives instant reassurance and helps people feel confident in their choice quickly.
What has been the biggest benefit of certifying with the Vegan Trademark?
For me, it comes down to credibility and confidence. Being able to say that the entire BEAUTYPRO range is independently certified vegan strengthens everything we do, from consumer trust to the standards we are committed to long term.
THE FINAL STEP TO 100% VEGAN
EYE THERAPY was the final product to complete the milestone journey. Now powered by vegan collagen (Reallagen), derived from chestnut tree root yeast. It delivers the same smoothing, hydrating and de-puffing results our customers know and love.
